beaver season 2026

i’ve never been a huge buc-ee’s fan…

…but holy shit, is the backlash going hard right now.

apparently, they think they own every element of their logo across the universe in every fashion. beavers. baseball caps. yellow circles. animal mascots in general. and they have sue happy lawyers on retainer that will go after your ass. i’ve enjoyed their brisket sandwiches. their restrooms are pretty nice. but for fucks sake, what “convenience store” needs a triple digit gas pump count? can you picture doing it old school and paying at the register?

“lemme get forty bucks on pump number EIGHTY-NINE…”

jeebus.

most famously jon oliver’s made it a thing. but he is far from alone. a brookly brewery has now entered the discussion…

i guess they won’t just fugedaboudit?

as has an artist i follow on instagram…

but i think i kinda get it. we try to hold the president to account for all his corruption and bullshit, but as we can’t impose fines and laws and punishments we leave it to the lawmakers who lately just roll over and say, “thank you sir, may i have another?” like bacon in animal house. but this we can go after ourselves. it’s what i call “manageable outrage”. we can get upset, protest, and know that, more than likely, we won’t suddenly get shot, audited, or mysteriously hang ourselves in our cell.

this used to be a gentleman’s game.

but for now i guess we can all just avoid the gas stations the size of small towns in boycott? at least we got to see them through the eyes of the world before it all went to hell.